As reported in MediaPost this week, Virgin Mobile has announced plans to sponsor a series of broadband videos on Heavy.com. The deal will include sponsorship of the Heavy.com series “Behind the Music That Sucks,” Virgin Mobile branding on the channel’s page and Virgin Mobile subscriber access to preview new episodes.

In the MediaPost story, Bob Stohrer, Virgin Mobile vice president of brand and communications, said the integration offered by the Heavy.com ad team was key: “One thing that’s unique about Heavy is how they present and integrate sponsors into their overall presentation,” he said.

Featuring music downloads, games and hilarious video content, Heavy.com is a prime example of the long tail that we’re always talking about. While not mainstream, Heavy.com has a loyal and diverse following, and delivers overall consumer appeal. It’s sites like Heavy.com that offer advertisers the broadest reach into consumer audiences online.

To read the full MediaPost story, go to: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=43132