York Baur, executive vice president of business development for Zango spoke at the Online Market World event in San Francisco today on a panel entitled "Improving Site Search and SEO."

In a conference room packed to capacity, York spoke about the development of a site search solution for user-generated content on Zango.com and more. Additional speakers included:

• Mary O'Brien, chairman, PPC Summits (Moderator)
• Mike Svatek, director of product management, Baynote
• Dr. Larry R Harris, founder and chairman, EasyAsk
• Jeff Zwelling, CEO, Ylighting

Online Market World is a broad e-commerce event that addresses the entire e-commerce lifecycle. It sheds light on the emerging business, technology and marketing issues that affect the buying and selling processes.