What do you get when you combine 200 exhibitors, 42 workshops, 7 keynote addresses and 8500 pre-registered attendees? The world’s largest interactive conference: AdTech 2005. Back in 1995 when AdTech was first launched, discussion among exhibitors and conference attendees speculated on whether or not the Internet would be around in 10 years...

A couple of days ago, Bill Day from WhenU had a very thoughtful and largely helpful piece in iMedia Connection about the importance of obtaining permission from consumers before doing just about anything. As we said in our last blog, ad relevance is a huge issue and we lead the industry in providing our customers with ads truly relevant and additive to their online search experience.

Yesterday, the FBI and US Attorney’s office in Los Angeles announced the indictment and arrest of 20-year-old Jeanson James Ancheta, of Downey, CA, on federal charges for profiting from the use of botnets. From the press release: “Ancheta was indicted yesterday in two separate conspiracies, as well as substantive charges of attempting to cause damage to protected computers, causing damage to computers used by the federal government in national defense, accessing protected computers without authorization to commit fraud and money laundering. . . . The second conspiracy outlined in the indictment alleges that Ancheta caused adware to be downloaded onto the infected computers that were part of his botnet armies. To do this, Ancheta allegedly directed the compromised computers to other computer servers he controlled where adware he had modified would surreptitiously install onto the infected computers.”

After months of working directly and proactively with the FBI and indirectly (through the FBI) with Dutch authorities, we were able to announce today that critical evidence provided by us has resulted in the continued pretrial detainment of an individual in the Netherlands who controlled a massive botnet and used it, or part of it, to distribute our software and who knows what else. While we are still somewhat constrained from talking about all the nitty gritty details, we thought it would be interesting to provide a bit more color to the whole story.

So in the original post, ads were deemed subtractive to overall value proposition for adware. We called it “ad annoyance” and it reduced the eventual perceived value of the “adware” proposition. But we asked the question can you get to a point where the ads themselves add to the value proposition of the so called adware experience? You will be shocked to know that we think it can.

After reviewing countless weblogs as part of our daily routine, we began to feel a little left out of the action. After a bit of thought and a lot of convincing, we decided we’d jump into the blog ring. The goal of this new addition is to provide a little more color on our perspective of the issues and to provide you, our visitors, a venue in which you can communicate directly with us. Do you like the issues we’re focusing on? Are we too biased? Do you like it? Do you hate it? Let us know. So here it is…our first blog post.