We talk a lot about the quid pro quo or the “essence of the deal” of accepting advertising in exchange for free and unlimited access to online content. Some of you may be curious to know more about just what this online content actually is. Starting today, we’ll devote a post each Friday titled “Content of the Week” highlighting different types of interesting content available to Zango users because they are Zango users, and some that we just think are worth pointing out...

Content costs something to produce – money, time, sweat, and/or inspiration, among other things. There are very few examples of content offered for consumption without an associated cost of some sort. The newspaper costs a quarter or two. A first-run movie ticket is $10 or more in some cities. Most people intuitively understand the point...

As we continue to create the content economy, hardly a meeting goes by where “long tail” isn’t brought up...

As we discussed in our last blog post, A Look Back at 2005, 2005 was a year of major changes for 180solutions, including technology upgrades and even more aggressive enforcement efforts, but the biggest change of 2005 was the complete overhaul of our distribution model...

2005 has been a year of unprecedented change for 180solutions. We’ve talked a lot about technology upgrades and aggressive enforcement efforts – both of which have had the desired security enhancement effects. The upgrades and enforcement steps have also permitted us to turn more of our focus to our goal of creating the online content economy through monetizing the long tail of advertisers, publishers and content developers...

With only hours left in the holiday season shopping frenzy (are you done shopping yet?), yesterday’s edition of AdAge.com mentioned an interesting point—namely, that this holiday season...

In digging through a seemingly endless pile of emails yesterday, we stumbled across our daily dose of OnlineSPIN, served up from the good folks at MediaPost. Today’s edition discussed Cory Treffiletti’s predictions for 2006 which brought up some interesting points...

Earlier this week it was reported in the Wall Street Journal that Microsoft chairman Bill Gates is considering rewarding users of MSN Search with some of the advertising revenue (or free software or other content) from MSN’s search business. An interesting idea for sure. A couple of thoughts on this…