It's that time again...

Today is yet another big day for us here at 180solutions, as the program version we’re rolling out today marks another significant step in further protecting our users. To be completely rolled out by the end of March, the changes included in this version upgrade are aligned with emerging industry best practices and include...

Interesting this week from Tom Hespos over at OnlineSPIN titled “Watching the Long Tail” (subscription based). Tom discusses the challenges involved in determining the appropriate media vehicles when creating the perfect media plan...

Admit it – it’s Friday afternoon and you’re staring at the clock, waiting for the whistle to blow. Why not have some fun while you’re trying to pass the time? Here’s a good one for you...

On Monday, we announced we had shut down a hacker responsible for forcibly installing our software. Those forcible installs were done without our authorization and were contrary to our policies. At the time, we believed this was the same individual Ben Edelman had (cryptically) described, but purposefully not fully identified, in a post to his website earlier that same day.

Here’s a concept: Marketing companies reward consumers with free stuff in exchange for viewing ads. Sound familiar? It’s been the 180solutions model for years, the fundamental economic principle on which we conduct our business.

Reach and frequency…does it still play a role in online media buying or is it simply a thing of the past?

Sling shot vs. enemy robots...you've gotta check this one out!

Now that we’ve launched the syndication platform, a lot of you webmasters have already logged into ZangoCash, picked your free content, and uploaded it to your site. That’s great – but there’s probably more you can do to be sure your site is optimally set up to catch and keep the attention of your visitors...

According to an article posted today on eMarketer, the auto industry is gearing up to shift significant advertising dollars to online advertising this year...

We talk a lot about the content economy – the place where content creators, web publishers, advertisers and consumers all come together in a model that is mutually beneficial. In that economy, consumers gain free access to a large catalog of entertaining and informative content sponsored by time-shifted paid search. Publishers and content creators leverage a legitimate and flexible way of monetizing all types of content and Advertisers increase their reach with new and highly targeted inventory...

Wow, another week down...time for Zango Content of the Week!