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 Monday, March 27, 2006
In a recent interview with The Independent, Bill Gates discussed his perspective on online media and advertising, noting that the internet is increasingly becoming the best platform for target creative advertising.
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 Friday, March 24, 2006
Zango Content of the Week
posted: 4:24 PM, Mar 24, 2006  

Cards, anyone?
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 Wednesday, March 22, 2006
"Following the Money" part II
posted: 5:58 PM, Mar 22, 2006  

The CDT’s recent report, entitled “Following the Money,” has been spun in the media as the Center for Democracy & Technology’s initial attempt to “shame” advertisers for running their ads through “nuisance and harmful” adware programs. The report claims that...
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 Friday, March 17, 2006
Zango Content of the Week
posted: 5:14 PM, Mar 17, 2006  

Check out this brain teaser - sort through stacks of ancient books to figure out the magical combinations before time runs out. Your challenge is to figure out numeric sequences and matching colors - it appears easy but requires quick thinking and a sense of strategy!
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 Thursday, March 16, 2006
Launch of MetricsDirect Newsletter
posted: 5:11 PM, Mar 16, 2006  

Exciting news - we launched the first issue of the MetricsDirect (180solutions service for advertisers) newsletter this week...
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Broad Use of Broadband Fueling Content Economy
posted: 9:51 AM, Mar 16, 2006  

According to AdAge.com, a recent study reports that Broadband use grew 13% last year, which equates to 95.5 million U.S. households surfing the net more efficiently. Neilson/NetRatings issued the results of the study on Tuesday...
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 Friday, March 10, 2006
Zango Content of the Week
posted: 11:48 AM, Mar 10, 2006  

Check out the Content of the Week!
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Can Cell Phone Advertising Answer the Call for ROI?
posted: 11:43 AM, Mar 10, 2006  

AdAge.com, on a roll recently, published an interesting article this week regarding cell phone advertising. The punch line: “Despite the glowing predictions of the wireless industry, advertising and cellphone-based content distribution do not appear to be jelling well yet...”
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 Wednesday, March 08, 2006
More Support for the Content Economy
posted: 5:04 PM, Mar 08, 2006  

AdAge.com reports this week that a recent study found that most iTunes users who are looking to access television shows through the iTunes platform would be willing to watch an ad if the sponsor covered the cost of the downloaded program...
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