As reported in MediaPost this week, Virgin Mobile has announced plans to sponsor a series of broadband videos on Heavy.com. The deal will include sponsorship of the Heavy.com series “Behind the Music That Sucks,” Virgin Mobile branding on the channel’s page and Virgin Mobile subscriber access to preview new episodes...

Masterminded by an adorable but vicious alien, Medical Island is the home of human mutants, clone nurses, and zombies. Dr. Franks, the alien’s puppet, rules the staff and patients while the Resident Evil leads the counter forces dedicated to destroy all that is Medical Island. Curious? Take a few minutes to check out this cool animated series exclusive to Zango users!

More news today further confirms the exploding trend of original video content online. MediaPost reported today that Microsoft confirmed its plans to get back into the business of original content with the “MSN Originals” initiative. Reveille, company that created hit shows “The Office” and “The Biggest Loser” is tasked with content development for the new initiative...

As of May 1, NBC is running an online broadcast of the first hour of “Today.” The leading morning news show will now be accessible to Internet viewers and will offer more online content as compared to similar Internet sites run by its rival morning programs. Most importantly, “Today” fans can only access the online version by viewing ads that can’t be skipped...

Looking for a little entertainment to break up your afternoon?

ADOTAS reported yesterday that Revenue Science and the Ponemon Institute issued research findings confirming what we’ve suspected all along: consumers prefer advertising relevant to their individual interests...

New research this week indicates that many marketers don’t have sufficient tools to monitor or optimize their campaigns...

More good news this week for online advertising. The Interactive Advertising Bureau (IAB) released the official results for interactive advertising revenue in 2005.

MediaPost today reported that Google has launched an online campaign promoting the upcoming Columbia Pictures film "The Da Vinci Code."

Alright rubberneckers (you know who you are) – do you slow down when passing a car accident just to get a better look at the mangled cars involved? That “It’s like a car wreck – I just couldn’t look away” hard-wiring most of us possess has an on‑line (literal) counterpart, now made even better by Zango-enabled video content.

As we noted earlier this week, TV programming is beginning to try out the internet. Take a look at BusinessWeek online's "Almost Ready for Prime Time" by Stephen Wildstrom for some additional perspective on the move....