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 Friday, June 02, 2006
Zango Content of the Week
posted: 11:56 AM, Jun 02, 2006  

Check out Zango's Content of the Week!
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 Thursday, June 01, 2006
Online Ad Revenue Up
posted: 11:19 AM, Jun 01, 2006  

You’ve heard us talk about the unprecedented advertiser ROI we’re able to deliver as a result of our ability to get the right message to the right users at the right time; well apparently advertisers are catching on to the increased benefits of online advertising and are driving more and more ad buys online as a result...
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 Wednesday, May 31, 2006
A New Take on the Ad-Supported Model
posted: 3:23 PM, May 31, 2006  

Acclaim rises from the dead with a new twist on the content-in-exchange-for-advertising model...
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 Friday, May 26, 2006
Zango Content of the Week
posted: 8:21 AM, May 26, 2006  

Just released this week – Deception Episode 9!
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 Thursday, May 25, 2006
Advertisers’ Video Strategy Must Be Multi-Dimensional
posted: 10:30 AM, May 25, 2006  

Savvy advertisers no longer focus exclusively on the traditional TV spot without also planning to capture video content to be used in online advertising placements, according to a ClickZ article this week.
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 Friday, May 19, 2006
Radio Looks to New Technology for Audience Information
posted: 4:24 PM, May 19, 2006  

Tracking users and determining audiences have always been somewhat contentious issues in the online media world. The Internet isn’t the only medium in which the challenge of gleaning audience-related information might raise the occasional eyebrow. Just this week MediaPost reported that CBS radio has “entered a seven-year agreement to purchase radio audience ratings based on Arbitron’s portable people meter (PPM) system.”
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Online Advertising Supports Branding Too
posted: 2:03 PM, May 19, 2006  

A large media buy this week by Cars.com validates the ROI that online advertising can provide for branding initiatives. As ClickZ News reported today, “Cars.com added an extensive online media buy this week to the TV campaign it began in March. A mix of display and rich media units will run on portals, auto and lifestyle [sites].”
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 Friday, May 12, 2006
Zango Content of the Week
posted: 2:50 PM, May 12, 2006  

It's that time again - looking for a little action? Check out Alien Shooter, a classic first person shooter where it's up to you to kill the aliens as the last soldier left on an infested space station.
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The Right Ad at the Right Time
posted: 11:37 AM, May 12, 2006  

The customer is always right, so it doesn’t pay to annoy them. Cia Romano, chief executive officer and founder of Interface Guru, told iMediaConnection this week that advertisers “may be shooting themselves in the foot” as the result of inappropriate placement or presentation of online ads.
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 Wednesday, May 10, 2006
Virgin Mobile Takes Notice of Heavy.com
posted: 4:17 PM, May 10, 2006  

As reported in MediaPost this week, Virgin Mobile has announced plans to sponsor a series of broadband videos on Heavy.com. The deal will include sponsorship of the Heavy.com series “Behind the Music That Sucks,” Virgin Mobile branding on the channel’s page and Virgin Mobile subscriber access to preview new episodes...
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