Ben Edelman’s latest “report” contains inaccuracies and errors both fundamental and trivial and those problems, in combination, make his conclusion dead wrong.

With behavioral targeting 3.0, advertisers can target – and attract – qualified prospects at their most distractible moments, across media.

The classic Web site layout still dominates Web publisher thinking. That’s changing, however, according to Zango’s Joshua Levy.

“Embarking on a grand new experiment,” Zango Co-Founder and CEO Keith Smith launched a personal blog recently.

First, Washington CEO magazine, and now, the Puget Sound Business Journal has also recognized Zango as one of the best places to work in Washington.

This week, I had the pleasure of attending the Anti-Spyware Coalition’s (ASC) Third Annual Public Workshop in Cambridge, Massachusetts. I was impressed by the intensity and dedication each of the speakers displayed on critical issues ranging from key loggers to “bots” to hijackers to standards for companies that display advertising. This was truly an industry-wide event as representatives from Google, StopBadware.org, TRUSTe, the FTC, Sunbelt, and others gathered to discuss the numerous challenges faced on the PC security front.

Long-tail theory suggests an expansive search-referral cache exists in the unbranded keyword universe.

Optimization signals the process involved in gradually improving a campaign to make both publisher and advertiser happy with performance.

Julie Amero is breathing somewhat easier today and a posse of security researchers are to be given their due for helping make it so.